Start with what is happening.
You bring the questions and the context. I look at customer conversations, your numbers and how the team works, so the next decision rests on evidence you can examine together.
Your Business.
Chosen.
Sebastian ScheplitzCommercial Strategist
Fractional & Interim Executive
I help you give customers a clear reason to choose you, build offers worth paying for and turn commercial decisions into work your team can deliver. When you need someone to lead the next stage, I can take a fractional or interim CMO, CEO or General Manager remit.
Founder, former CEO and interim General Manager.
25+ years across technology, media and international markets.
What better commercial decisions can change.
A clearer offer, a different price or a better way to sell can change the prospects of a business. These cases show where I helped, what changed and the results reported.
Vertical B2B SaaS€800K to €2M+ARR over roughly 18 months
Explore all 20 case studiesCustomers were growing, but the platform’s pricing gave the business little room to grow with them. I helped redesign pricing and expansion around how customers actually used the product.
Read the caseIndustrial manufacturingAround 40%Increase in gross profitThe manufacturer already had a product that solved a costly problem for the right buyer. I helped make that value central to its positioning and sales conversation.
Read the caseElectrical and smart-home installation€1.25M to €2.4MAnnual revenue over roughly one yearThe company wanted more inquiries, but the people it already reached needed a better path to becoming customers. I helped improve that path before increasing advertising spend.
Read the caseKnow where to focus your next move.
When you’re putting more effort into growth but getting little back, it helps to look at the whole business. I work with you to find what’s holding progress back and choose a change your team can put into practice.
Why should this buyer choose you?
What I look at with you
I look at the customers who stay, the alternatives they compare you with and the evidence they encounter before making contact.
What this can help you change
Give the right customers a stronger reason to choose you, with a clear story your sales and marketing teams can use in their everyday work.
See the manufacturing caseIs the offer capturing the value you create?
What I look at with you
I examine what customers can buy, what they pay, how they move to the next purchase and whether the delivery economics support it.
What this can help you change
Make it easier for customers to start buying from you and see the value of buying again, while protecting what you earn from the work.
See the SaaS pricing caseWhere does interest stop becoming business?
What I look at with you
I follow the journey through acquisition, qualification, conversion and retention, using customer conversations and the numbers behind the handovers.
What this can help you change
Spend more time with buyers who are a good fit, understand where opportunities are lost and give existing customers a reason to come back.
See the sales qualification caseCan the team deliver without everything returning to you?
What I look at with you
I look at decision rights, delivery capacity, incentives and the work that still depends on the founder being in every conversation.
What this can help you change
Give people the authority and direction to deliver, so fewer decisions wait for you and your commercial plans have someone responsible for carrying them through.
See the multi-location caseWhere can the next revenue come from?
What I look at with you
I examine adjacent needs, underused assets, partnerships and markets the business has a credible reason to enter.
What this can help you change
Choose a credible next source of revenue, whether that means a new offer, a partner or a market where your business has a reason to succeed.
See the studio caseAgree what changes first.
You’ll have a clear view of the change worth making first, what success would look like and who needs to be involved. That might mean repricing an offer or choosing a different customer.
Put the decision to work.
I stay involved as your team puts the plan into practice, directing specialists where needed and helping people work through the decisions that come up along the way.
How I can help your business move forward.
You might need a clearer offer, a better way to reach customers or someone to lead the commercial team. Here’s how I can help, from the first decision through to implementation.
Commercial diagnosis & strategy
If you’re unsure why growth has slowed or where to invest next, I help you work out what is happening and which decisions deserve your attention.
What this gives you
You can see what is holding progress back, choose what to change first and give your team a plan they can work from.
- Customer and revenue research
- Business-model review
- Commercial priorities
- Growth options
Positioning & brand
Help customers understand why your business is right for them. I work with you on who you serve best, what makes the offer relevant and how to express that through your brand.
What this gives you
A clearer reason for customers to choose you, with messaging your team can use across the website, sales conversations and campaigns.
- Customer focus
- Competitive position
- Brand architecture
- Narrative and messaging
Offers, pricing & monetization
When customers hesitate, compare you on price or buy once and leave, I help you rethink the offer, its price and what would make the next purchase worthwhile.
What this gives you
An easier first purchase and a more convincing reason to buy again, with pricing that reflects the value and cost of what you deliver.
- Offer design
- Pricing and packaging
- Customer expansion
- Product portfolios
Marketing & go-to-market
Reach the customers you want to win and give them a useful next step. I connect your commercial priorities with the channels, partnerships and follow-up needed to turn interest into business.
What this gives you
You know which customers and channels to focus on, how to use the budget and what to measure as your team gets the work underway.
- Market entry
- Acquisition and conversion
- CRM and retention
- Partnerships and affiliates
Creative, content & digital direction
Your website, content and campaigns should help a buyer understand the offer and take the next step. I turn the commercial decisions into clear briefs and guide the specialists who bring them to life.
What this gives you
A website, campaigns and sales material that make the offer easier to understand and give customers a consistent reason to choose you.
- Website and conversion briefs
- Editorial and thought leadership
- Campaign concepts
- Brand, photo and video direction
Fractional & interim leadership
When you need someone to take responsibility for the next stage, I can join as a fractional or interim CMO, CEO or General Manager. You get an experienced leader who works with your people and takes ownership of an agreed scope.
What this gives you
Your team knows who makes which decisions, the work has a responsible leader and the next person can take over with a clear handover.
- Commercial and P&L responsibility
- Team structure and hiring
- Business and product building
- Handover to the next leader
Support that fits what you need next.
You may want an experienced second opinion, help putting a change into practice or a leader who joins the business. The level of involvement follows the responsibility you need me to take.
Commercial review.
Bring a question you’re trying to resolve. I’ll help you examine the evidence, understand your options and decide what is worth doing next.
A defined build.
When you know what needs to change, I can help you get it built. That could be a new offer, a market entry or a better way to convert demand, delivered with your team and the right specialists.
A leadership mandate.
If you need a leader inside the business, I can take a fractional or full-time interim role. You agree the responsibilities and success measures with me, and the work includes a documented handover.
Experience you can draw on.
You’ll work with someone who has built and sold businesses, led teams through change and worked inside corporate and agency organizations. That experience helps me weigh a recommendation against what it takes to deliver it.
Businesses I built and led.
CEO & Co-Founder. Built an international marketing and localization business across two brands, then led its trade sale.
Co-Founder & CMO. Built the commercial side of a content platform and AI SaaS across Asian markets, then sold the business assets.
Interim GM & CMO. Led a 30-person media turnaround, reset the brand and publishing operation and built its first monetization model.
Career roles.
Permanent, fixed-term and project appointments across marketing, commercial work and sports.
Earlier agency experience also includes MAS Communications, a Lowe affiliate.
Campaign and project work.
Includes work delivered within employers and agency teams.
The same thinking, put to work.
You can see how I approach commercial questions through my advisory work, the publication I write and a product I built for founders.
Commercial strategy advisory.
My work with founders and leadership teams on positioning, offers, monetization and commercial direction.
Business, culture and the connections between them.
An independent publication where I write about markets, power, companies and place.
Pitch intelligence for founders.
A product built around the commercial story, the evidence behind it and the way investors assess a business.
What it’s like to work together.
These are original recommendations from founders I’ve helped, peers and people I’ve worked alongside. They give you a feel for how I approach a problem and what working together is like.
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“Clear, direct, and deeply practical feedback”
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“Your feedback on our story, MVP clarity, and investor expectations was exactly what we needed.”
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“I was happy to work with Sebastian for over 8 years during which we built several successful companies together.”
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“I was genuinely impressed by how quickly he identified challenges and unpacked them into clear, actionable next steps.”
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“Thanks Sebastian Scheplitz again for the clarity and the mindset shift.”
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“His ability to distill complex finance concepts and translate marketing insight into actionable strategy was impressive.”
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“During my time working with Sebastian, he gave me the opportunity to grow and explore new areas within the company, while giving full support and training.”
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“Sebastian is also incredibly fun to work with and brings a positive and dynamic energy to every project.”
Someone who stays with the work.
When you bring me into your business, you get the perspective of more than 25 years across brands, markets and teams. Having run my own company and stepped into interim leadership, I know a recommendation has to make sense for the people, budget and time available.
I also coached basketball for a decade, which still shapes how I lead. People need to understand what they’re working toward, trust each other and have someone who helps them get better.
I work in English and German, with founders, boards and leadership teams. I am also open to the right permanent CMO, CEO or General Manager role.
More about my backgroundWhat would you like to change?
You may already know what needs to change, or you may be trying to work out why progress has slowed. Tell me a little about your business and what you want to achieve, and let’s see where I can help.
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